Archives for DVD

An innovative way for a franchisor to communicate with franchisees – a YouTube style in-house news program delivering information from local store marketing to current national campaigns. Introducing new franchisees and changes to stores across the country – keeping the brand connected.

Battery World DVD by Tracey and Darren McGown
Tracey McGown
Writing/Production
Darren McGown
Filming/Direction/Editing Direction

The brief was for a DVD that would speak to workers – educational, emotional and confronting – in order to highlight Aurizon’s stand on “zero harm” was not just rhetoric. It also needed to complement a print campaign.

QR National Presentation DVD by Tracey and Darren McGown
Tracey McGown
Writing/Production
Darren McGown
Filming/Direction/Editing Direction

An ongoing project of world class calibre filmed at regular intervals showcasing construction and development for shareholders and investor information. Diggers, tonkas and choppers – whats not to love about big toys.

Commodity fertiliser company Advanced Nutrients wanted to communicate its business to its farmers. They wanted to shy away from city slicker – slick campaigns: the brief was genuine, honest and reliable – here to stay.
Drought and flooding plains, we had it all.

This was a story of Aurizon (then QR National’s) commitment to the iron ore business in Western Australia to showcase the company as a national operative. Long days, long distances, changing chopper schedules and weather patterns
– job done.

The brief was clear, Aurizon wanted to treble its graduate intake: they needed something to attract Australia’s best and brightest Gen Ys. Creative concept, direction, film and editing by McGown Creative. We like to boogie.

Aurizon (formerly QR National) was looking for an informative and cinematographic video that showcased their operations so it could be presented it at one of the largest investor conferences in the world. Written, filmed, directed and edited by McGown Creative.

With a name change Aurizon again turned to McGown Creative with a tight time schedule to market their new brand. Written, filmed, directed and edited by McGown Creative.

↑ Top of Page